FLS operates on a classic Broker/Dealer model. Essentially, a Broker-Dealer approach entitles us to execute trades in the relevant market on our clients' instructions for their accounts. We may also act as either principal or dealer. Our emphasis is on best prices and execution by providing Direct Market Access and the latest trading technology via multiple distribution channels.
We see our business horizon made up of "Foreign Exchange" in its entirety. For most other brokers, it is restricted to "Margin FX". Our endeavour is to provide full solution for any Individual or Institution transacting "foreign exchange", be it delivery/settlement of transactions or quasi Prime Brokerage or B2B2C white label solution or Exotic options. Therefore, our business model goes beyond a typical margin house. The full spectrum of services and solutions are possible only by incorporating latest technology with product expertise. Technology is critical to the scalability of our business as well as for proper risk management. With “product expertise” comes product innovation and client specific solution. Such clear differentiation from other brokers becomes our opportunity. This opportunity will position us above broker community and just below the banking domain.
Our core revenue is generated from clients' commissions for engaging FLS services or system. Additional source of revenue would be by earning spreads and/or taking manageable market risk against customers' flows.
|Direct Market Access||
We will provide Direct Market Access (DMA) to our Institutional clients ensuring transparency and providing the best executable prices. DMA refers to facilities that allow clients to directly access market liquidity. Using DMA, our clients have full control over the execution of trades. With DMA, we will relay the following advantages to our Institutional clients:
For Retail clients we would like to differentiate ourselves by providing our clients with updated information, advanced analytical tools for decision making and efficient execution; ingredients which are necessary for profitable trading and risk management. The philosophy being that we want our clients to trade intelligently and make profits consistently.
Electronic trading is transforming financial markets. It can reduce costs, extend participation and remove many physical limitations on trading arrangements. Together with electronic trading, the growing role of algorithmic trading has contributed to the increase in FX turnover in recent years. At FLS, we aim to provide best white label solution for electronic trading via multiple front ends.
|Multiple Distribution Channels||
FLS understands that different client segments have unique trading needs. Over at FLS, client will have a choice to choose the platform that best suits his trading needs as compared to most other brokers who only provide one trading platform. FLS wide-ranging trading platforms for various client segments are driven by clients’ preferences; basic for beginners to comprehensive for sophisticated.
For beginners, we will be offering a trading platform with value-added features which will include a chart with ample technical studies, news feed from various leading sources as well as a ticker of real-time prices of various asset classes such as DJIA, FTSE100, ICE Brent etc. These features will help to aid the beginners in making informed FX decisions.
For sophisticated clients, FLS is developing an innovative platform where professional FX traders are able to trade not just Spot and Forward FX but also Swap, CME FX Futures, Exchange for Physical as well as FX Options within the same system. FLS strongly believes that this powerful platform will be well-received by institutional clients and will clearly distinguish us from other brokers.